so i need to set up keywords in google analytics before the next reporting cycle. i've read the official documentation and i'm still unsure. has anyone got a process that holds up?
someone on a call used multi touch attribution like it was obvious. nothing changed on the site around the same time, as far as i can tell. does it matter at a small scale?
Probably a basic question, but how do you actually measure seo in google analytics? It looked like it was working for about two weeks and then flattened out. Is there an order that works better? Happy to share more detail if it helps.
Took over marketing for a client and their site source has two different tracking IDs in it. The analytics account I was given access to shows zero sessions, so it's obviously not the live one. How do I work out which account the real tag reports to, and who owns it?
Client has the main site and the shop on separate GA4 properties and wants a single report covering both. I know views are gone. Is a roll-up property the only option, or can looker studio blend them well enough?
i understand the theory of finding not provided keywords in google analytics, i just can't make it work in practice. i've seen people claim this changed recently, though i can't find a source. how long before you'd expect to see anything? cheers.